McCarthy-Wood Media’s Privacy Policy For Online Data Collection

McCarthy-Wood Digital Respects Your Privacy

  • Protecting your privacy is important to us.
  • You will NEVER be asked to buy anything or contribute to any organisation unless specifically outlined at the time of data collection.
  • We will NEVER sell or send your name (or e-mail address) to another party that might want to sell you anything unless specifically outlined at the time of data collection.
  • Any information you provide to us will be combined with responses given by others and reported in aggregate. Individual information, including your e-mail address, will be kept strictly confidential.
  • Should you decide to discontinue participation in a particular project we will respect your decision to do so.

Our Privacy Policy

Privacy is very important to McCarthy-Wood Digital. We are committed to protecting the information you provide to us. If you have any questions or you feel we have not addressed your concerns, please feel free to contact us.

You can be assured that McCarthy-Wood Digital will conduct research and data collection in a professional and ethical manner.

McCarthy-Wood Digital observes the following principles of behaviour regarding information privacy. Each principle is stated below:

Principle of Openness: We practice openness in explaining who we are and how we use information we receive. Whenever we request personally identifiable information (e.g. name, address and other data that identifies an individual), we clearly disclose what details are required and how your ability to participate in our services will be impacted if you choose not to provide such information.

Principle of Accuracy: To ensure the accuracy of McCarthy-Wood Digital records, you can contact us at any time to review, amend or correct your contact information.

Principle of Collection: We limit collection of information to only those details we need for the stated purpose(s). We do not collect personally identifiable information (e.g. name, address and other data that identifies an individual) unless you provide it to us via our web sites, an e-mail message, a phone call or by postal mail. We never target or knowingly collect personally identifiable information directly from children. If we would like the opinions of children who are under age 18 in your household, we will explicitly address the survey to the adult registered respondent and ask him/her to supervise the questions to be asked of the child.

Principles of Use, Disclosure and Retention: We limit use, disclosure and retention of the information contained in McCarthy-Wood Digital records. Under no circumstances will we ever disclose personally identifiable information, except when: 1) We need to secure behavioural data from clients to compare with survey responses; 2) We believe in good faith that the law requires it; 3) We are conducting business with subsidiaries and affiliates; or 4) We must protect the rights and property of McCarthy-Wood Digital. At any time, you may opt-out from receiving survey project notifications.

Principle of Secondary Usage: McCarthy-Wood Digital strictly limits secondary use of personally identifiable information provided to us. McCarthy-Wood Digital uses survey respondents’ data in statistical modelling to better understand trends among the general population.

Principle of Security: We employ a series of security procedures to protect the information provided to us.

Principle of Compliance: We continually review all aspects of our operations to ensure compliance with our stated privacy policy.

Principle of Accountability: McCarthy-Wood Digital has designated a Chief Privacy Officer (Andrew McCarthy-Wood) responsible for accountability of all actions involving our privacy policy.

If you have any questions or concerns about this policy, please contact us.

Privacy Policy Principles


When we request personally identifiable information, we clearly disclose what details are required and how your ability to participate in our services will be impacted if you choose not to provide such information.


McCarthy-Wood Digital limits the information we collect for our records to those details we need for the stated purpose(s). We will always disclose what details are required and how your ability to participate in our services will be impacted if you choose not to provide certain information. When you respond to a survey project notification, we may ask for additional personally identifiable information to ensure a particular project is appropriate for you and your household’s habits, interests and preferences. This information will be aggregated with other survey respondents.

Usage Tracking

Our servers record your IP address. When you visit pages on McCarthy-Wood Digital web sites, our servers record your IP address in a log. These logs are then used for system administration (such as site usage reporting and analysis) so we can constantly improve the content we provide. For instance, if our tracking indicates numerous respondents are accessing a particular page, we will post a special link that makes it as easy to find as possible. We will not associate IP addresses with personally identifiable information unless our system administrators believe it is necessary to do so for recognising visitors who threaten our site, registrants, customers or others.


At this time, McCarthy-Wood Digital employs “cookies” (messages stored in text files on your hard drive containing details about your visits to our web sites). If your browser permits disabling cookies, you can do so if desired and still participate in our online surveys.

Links to Other Sites

Even if a business partnership or third party affiliation exists between McCarthy-Wood Digital and the operator of a linked web page, once you depart the McCarthy-Wood Digital site you are subject to the linked site’s privacy policies and procedures. Because McCarthy-Wood Digital has no control over such web operators, you should consult each website’s privacy policy before providing personally identifying information.


McCarthy-Wood Digital collects respondents’ survey answers to design additional survey opportunities, but this process does not involve the disclosure of any personally identifiable information.


McCarthy-Wood Digital releases respondents’ general demographic information, but this does not involve identifying any individual survey participant. We will not disclose any personally identifiable information (e.g. name, address and other data that identifies you) to business partners or third parties unless you agree, in advance, that we may do so, or to specifically undertake your enquiry or request.


If you decide at any time to opt-out of participating in McCarthy-Wood Digital’ survey projects, please contact us.

We will then delete your e-mail address from future notifications.


Whenever McCarthy-Wood Digital requests personally identifiable information, we will state the reasons for doing so. Should McCarthy-Wood Digital have a need to use personally identifiable information for another purpose than those stated here, we will request your permission before doing so.


McCarthy-Wood Digital employs stringent security protocols to protect all facets of electronic and paper-based data collection, transmission, distribution and storage.

To protect information from unauthorized internal or external access, we:

  • Require a unique user ID to authenticate anyone submitting, reviewing or working with information in our databases;
  • Utilise firewalls to protect servers;
  • Maintain audit records of logins, file accesses and other security incidents.

McCarthy-Wood Digital will incorporate new technologies as they evolve to provide the highest level of protection at all times.


This policy is effective as of January 1, 2017. McCarthy-Wood Digital reserves the right to change this privacy policy at any time.

McCarthy-Wood Digital reserves the right to transfer survey respondents’ personally identifiable information to a buyer in connection with a sale of stock or assets, merger or any other transaction resulting in a change of control of McCarthy-Wood Digital. Of course, that buyer will have to honour the promises of privacy that we have made to you. You will have an opportunity to opt-out of such a transfer prior to the sale, merger, or change in control of McCarthy-Wood Digital. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our web site notifying users of the change. In some cases where we post the notice we will also e-mail users who have opted to receive communications from us, notifying them of the changes in our privacy practices.

If we are going to use your personally identifiable information in a manner different from that stated at the time of collection we will notify you via e-mail. You will have a choice as to whether or not we use your information in this different manner.